The Spirit of Slow

The Journey

Some ventures start in an office. The inspiration to create Vida Caña came to us during a surf session back in 2015. “Board meetings,” we called them, days filled with surf, siestas, and sea turtles. More than anything, the laid-back getaways forced us to step out of our hectic corporate lives and slow down, just like the rums we drank.

Living the Cane Life

In addition to the taste, we loved everything the rum embodied – the communal spirit and festive vibe, the ties to beach and island cultures, the instant smiles. We wanted to bottle those feelings and spread them around.

So we decided to create our own line of rums, the rums we preferred to drink, from light blends for mixing to darker, aged rums for sipping. Inspired by the leisurely way of life in rum regions, we called the new brand Vida Caña. Cane life. A more relaxed way of living.

Perfect… except for one small problem. We knew nothing about making rum.

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Setbacks & Success

We spent the coming years learning from experts who did, attending Rum University, traveling to the world’s top rum producing regions throughout Central America and the Caribbean, South America, and the U.S. We experimented with dozens of blends from hundreds of samples, constantly formulating and reformulating blends on a mission to craft the perfect rum for every occasion.

Our rums improved each year to the point where we won a gold medal at the 2019 San Francisco World Spirits Competition… only to lose our distilling partner and the product shortly thereafter. Instead of giving up, we created an even better rum, then won a gold medal the next year! You’ll know this rum as our 18 Year Panama rum.

Aged Rum Collection

The result today is our full line of Vida Caña aged rums, hand sourced from some of our favorite rum locations around the world.

We hope you find this spirit truly worth slowing down for.

About Vida Cana Rum
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