The Spirit of Slow

The Journey

Some ventures start in an office. The inspiration to create Vida Caña came to us during a surf session back in 2015. “Board meetings,” we called them, days filled with surf, siestas, and sea turtles. More than anything, the laid-back getaways forced us to step out of our hectic corporate lives and slow down, just like the rums we drank.

Living the Cane Life

In addition to the taste, we loved everything the rum embodied – the communal spirit and festive vibe, the ties to beach and island cultures, the instant smiles. We wanted to bottle those feelings and spread them around.

So we decided to create our own line of rums, crafted to our taste, from light blends for mixing to darker, aged rums for sipping. Inspired by the leisurely way of life in rum regions, we called the new brand Vida Caña. Cane life. A more relaxed way of living.

Perfect… except for one small problem. We knew nothing about making rum.

Vida Cana Surfboard
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Driven by Purpose

We spent the coming years learning from experts who did, attending Rum University, traveling to the world’s top rum producing regions throughout Central America and the Caribbean, South America, and the U.S. We experimented with dozens of blends from hundreds of samples, constantly formulating and reformulating blends on a mission to craft the perfect rum for every occasion.

Our persistence paid off. In 2019, our rum won a gold medal at the San Francisco World Spirits Competition, marking a proud milestone. You’ll know this as our 18-Year Panama rum. It was then that we established our mission: to offer quality rums that support wildlife conservation and rehabilitation.

That same year, we partnered with our first nonprofit, the Texas Sealife Center, pledging $1 per bottle of Vida Caña sold to their work. Today, we hold this commitment close, and our mission has grown to support four incredible nonprofits.

Aged Rum Collection

This journey has led us to a diverse line of Vida Caña aged rums, privately sourced from some of our favorite rum regions around the world, ranging from two to eighteen years old.

In 2022, our passion for exceptional rum inspired the launch of our annual Single Barrel Finishing Series. We knew we had something remarkable when, in 2024, we were honored as Best in Class overproof rum along with a double gold medal and a 97-point score by the San Francisco World Spirits Competition.

The awards have been a testament to our journey, and we hope you find this spirit truly worth slowing down for.

Jonathan Fuller & Bryan Tierce

SBFS
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